Want to learn about cutting-edge products and strategies that move the needle for eCommerce? We cover topics from the major eCommerce platforms such as Magento, Shopify, and BigCommerce. Want to discover how to drive online revenue gains and increase business efficiency? If so, The eCommerce Playbook is for you! The eCommerce Playbook illuminates the latest trends, products, and strategies in the world of eCommerce.
Episodes
Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
ChatGPT is a cutting-edge technology that has taken the world by storm.
In this episode, we explore how it can revolutionize the way businesses operate in the ecommerce space, and the limitations you'll need to keep in mind when using it.
Join us as we dive into ecommerce applications of ChatGPT, while our resident SEO wizard, John, proves he's still irreplaceable.
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eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
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While you're at it, check out our blogs.
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Thursday Dec 29, 2022
Thursday Dec 29, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Going into 2023, there are several trends in ecommerce to watch out for.
Check out our top recommended solutions, that are bound to improve your customers' shopping experiences, and drive engagement with your brand.
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BOOKMARKS:
00:00 - eCommerce Trends
00:24 - BOPIS (Buy Online Pick-up In-Store)
01:12 - AI and Machine Learning in eCommerce: Search Functionality, Related Products, and AI Generated Photography
02:36 - Social Media Shopping
03:15 - User Generated Content
03:36 - Omnichannel Shopping Experiences
04:03 - Trends in Personalization
05:08 - Customer Demographics
05:45 - Blockchain based Payment Options
06:18 - Live Stream Purchases
07:03 - Automated Customer Service Experience
08:37 - Voice Commerce
19:18 - Augmented Reality (AR) in eCommerce
10:10 - Subscription Services
11:11 - ADA Compliance, Web Accessibility
12:02 - Gamification in eCommerce
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Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
Walmart Shares eCommerce Technologies with Adobe Commerce
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Wondering what goes into the process of designing an ecommerce store?
In this episode, we discuss all the steps you can expect, working with an ecommerce agency.
Here's how we build for high conversions!
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BOOKMARKS:
00:00 - Designing a High Converting eCommerce Store
00:50 - Onboarding Call
01:11 - Client Questionnaire
01:38 - Choosing the Right Platform
02:37 - Product Types, Product Configuration
03:05 - Brand Style Guides and Alternative Solutions
04:32 - Competitor Analysis: Direct & In-Direct Competitors
05:08 - Customer Demographics
05:26 - Product Catalogs, Product Pages, Category Pages
05:47 - Designing for eCommerce: Functional Design
06:21 - Low-Fidelity Wireframes and User Experience (UX)
09:27 - Design Process
12:13 - Product Configurations, Extensions, and Customization
13:05 - Designing for Mobile & Desktop
13:40 - Client Feedback and Revisions
14:48 - Going into the Development Stage
15:52 - Responsive Design: Design Breakpoints
16:35 - Quality Assurance (QA) and Testing
17:40 - Delivering to the Client, Going Live
18:20 - Site Optimization
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What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
Walmart Shares eCommerce Technologies with Adobe Commerce
What is Adobe Experience Manager?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Sunday Dec 11, 2022
Sunday Dec 11, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
All you need to know about the latest features in Adobe Commerce 2.4!
For a detailed comparison of all features from Adobe Commerce 2.0 to 2.4, check out the full list at iwdagency.com
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BOOKMARKS:
00:00 - Adobe Commerce 2.4
00:56 - Seller Assisted Shopping
01:59 - Live Search powered by Adobe Sensei
02:57 - Walmart Marketplace & Amazon Sales Channel
03:59 - Buy Online Pickup In-Store (BOPIS)
04:35 - Store Fulfillment & Multi-Source Inventory Management
04:55 - Enhanced Media Gallery & Asset Management
05:23 - Adobe Stock Integration
05:45 - Platform, Performance, & Security Enhancements
06:03 - Upgrade Compatibility Tool
06:36 - Site-Wide Analysis Tool
07:05 - B2B Order Approval Workflows
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Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
Walmart Shares eCommerce Technologies with Adobe Commerce
What is Adobe Experience Manager?
Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Monday Nov 28, 2022
Monday Nov 28, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table.
Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions!
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BOOKMARKS:
00:00 - Email Marketing Tips
01:28 - Best Strategies to Start with Email Marketing
03:03 - Your Email List: Welcome List and Opt-ins
04:18 - Abandoned Cart Email Flows
04:43 - Abandoned Cart Emails Frequency: How Many You Should Send
05:43 - Email Marketing - Key Metrics
05:50 - 1. Open Rate Metric & AB Testing
07:02 - 2. Clickthrough Rate
07:23 - Email Frequency & Brand Awareness
08:41 - Email Marketing Driven by Personal Data
10:04 - Email Design Tips
11:08 - Email Marketing: in-house vs. Agency
13:20 - Email Marketing During Holidays
15:38 - Drip Campaigns & Segmentation
16:21 - Using Templates for Email Marketing
17:49 - Browse Abandonment
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Proven Metrics for Your eCommerce Success - Using AOV & CRO
When To Use An Agency Or Freelancer For Your eCommerce Store
Email Marketing Tips for Your eCommerce Business
eCommerce SEO Optimization Tutorial
How to Do Cannabis Marketing
How to Do Digital Marketing for Agriculture
What is Adobe Experience Manager?
What is Adobe Analytics?
What is Marketo?
Three Types of Subscription Business Models
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Friday Nov 25, 2022
Friday Nov 25, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
In this episode, we go over all you need to know about Adobe Commerce (Magento) upgrades.
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BOOKMARKS:
00:00 - Adobe Commerce (Magento) Upgrade
00:50 - How Often You Need to Upgrade
01:46 - Going from Magento 1 to Magento 2
03:19 - How to Estimate Your Upgrade Costs
05:08 - Process of Upgrading at IWD Agency
08:14 - Adobe Commerce Security Patches
==============================================================
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Insane Growth of Figma
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
Walmart Shares eCommerce Technologies with Adobe Commerce
What is Adobe Experience Manager?
Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Saturday Oct 15, 2022
Saturday Oct 15, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Most people aren't that gifted in the design department.
For them, Figma has been the guiding light; and well, in that process, became a $20 billion company.
In this episode, we're going to take you along Dylan's journey from taking Figma from a little startup to one of the biggest names in the world.
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BOOKMARKS:
00:00 - The Insane Growth of Figma
00:36 - How Figma Started
01:49 - Figma Begins to Expand
02:45 - Figma Launch
03:04 - Figma Community
03:58 - Figma's Journey to Monetization
05:45 - The Pandemic's Effect on Figma's Growth
06:51 - Figma Becomes a Threat to Adobe
09:02 - Adobe Announces Deal to Buy Figma
09:41 - What This Means for Figma's Future
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The Rise & Fall of Peloton
The Rise & Fall of AllBirds
Shein's INSANE Growth
Email Marketing Tips for Your eCommerce Business
eCommerce SEO Optimization Tutorial
How to Do Digital Marketing for Agriculture?
How to Do Cannabis Marketing?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Wednesday Oct 05, 2022
Wednesday Oct 05, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
A few years ago, you couldn't talk about at home fitness without the word peloton coming up in the conversation.
That's because Peloton was a whole revolution.
The company seemingly popped up out of nowhere at the right time and got so successful that it made its way to an unbelievable $607 million revenue.
But if you think about it right now, it'll just feel like a distant memory, even though it wasn't.
In this episode, we're going to be talking about the insane rise and fall of Peloton.
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BOOKMARKS:
00:00 - The Rise & Fall of Peloton
00:29 - How Peloton First Started
01:33 - Founders of Peloton
01:42 - Initial Funding
02:33 - Peloton's Promising Beginnings
03:06 - Peloton's Success Fueled by the Pandemic
03:58 - Improving on Existing Business Model
04:17 - Peloton Subscription Plans
05:11 - Peloton's Downfall
05:49 - Safety Issues and Tragedy
06:57 - Sales Drop
07:53 - Employee Layoffs and CEO replacement
08:47 - Other Factors that Lead Peloton's Downfall
10:24 - Lessons from Peloton's Story
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eCommerce SEO Optimization Tutorial
Pre-COVID eCommerce Trends
Post COVID eCommerce Trends
How to Do Digital Marketing for Agriculture?
How to Do Cannabis Marketing?
Top 6 Marketing Tricks Using TikTok for Your Business
What is Adobe Analytics?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
At its peak, AllBirds represented a brand that could potentially dominate the footwear market while also being eco-friendly.
But somewhere along the line, it all fell apart. So, what really happened?
How did AllBirds go from being one of the brightest prospects in the fashion industry to a potential Silicon Valley failure? Let’s take a look.
==============================================================
BOOKMARKS:
00:00 - The Rise & Fall of AllBirds
00:42 - How AllBirds First Started
01:15 - Tim Brown Looks to New Zealand's Wool Industry for Product Material
01:44 - Kickstarter Campaign
02:18 - AllBirds' Launch with Tim Brown and Joey Zwillinger as Founders
03:50 - Major Problems - The Fall of AllBirds
05:24 - Quality Issues and Negative Reviews
06:24 - Further Losses in Stock and Company Value
08:15 - AllBirds' Recent Standing and Future Outlook
==============================================================
eCommerce SEO Optimization Tutorial
Pre-COVID eCommerce Trends
Post COVID eCommerce Trends
How to Do Digital Marketing for Agriculture?
How to Do Cannabis Marketing?
Top 6 Marketing Tricks Using TikTok for Your Business
What is Adobe Analytics?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Friday Sep 16, 2022
Friday Sep 16, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
When it comes to email marketing, you’re probably aware that there are about a million different ways you can ensure everything from the best open rate to the most conversions.
Avoid the confusion, and start your email marketing campaign with these tips in mind!
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BOOKMARKS:
00:00 - Email Marketing Tips
00:23 - Take a Look at the Numbers - IWD Client Success
01:21 - The Five Most Important Metrics to Monitor
02:52 - Create Different Emails for Each Segment
03:47 - Monitor the Success of Your Campaigns
04:26 - Stay Flexible with Your Emails
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How to Do Cannabis Marketing in 2021?
What is Adobe Experience Manager?
What is Adobe Analytics?
Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)
What is Marketo?
Three Types of Subscription Business Models
Trending Products in eCommerce
The Best PayPal POS System for Your Store
TikTok Marketing for Your Business
Could You 10X Your Margins by Accepting Bitcoin?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================