The eCommerce Playbook - For Magento, Shopify & BigCommerce
Email Marketing for eCommerce Guide for Beginners (Tips, Strategies & Key Metrics)

Email Marketing for eCommerce Guide for Beginners (Tips, Strategies & Key Metrics)

November 28, 2022

IWD Agency - Visit Our Website
Contact Us:  hi@iwdagency.com

Blog Post
Marketing Services

 

If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table.

Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions!

 

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BOOKMARKS:

00:00 - Email Marketing Tips
01:28 - Best Strategies to Start with Email Marketing
03:03 - Your Email List: Welcome List and Opt-ins
04:18 - Abandoned Cart Email Flows
04:43 - Abandoned Cart Emails Frequency: How Many You Should Send
05:43 - Email Marketing - Key Metrics
05:50 - 1. Open Rate Metric & AB Testing
07:02 - 2. Clickthrough Rate
07:23 - Email Frequency & Brand Awareness
08:41 - Email Marketing Driven by Personal Data
10:04 - Email Design Tips
11:08 - Email Marketing: in-house vs. Agency
13:20 - Email Marketing During Holidays
15:38 - Drip Campaigns & Segmentation
16:21 - Using Templates for Email Marketing
17:49 - Browse Abandonment

 

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Other eCommerce Resources:

 

Proven Metrics for Your eCommerce Success - Using AOV & CRO
When To Use An Agency Or Freelancer For Your eCommerce Store
Email Marketing Tips for Your eCommerce Business
eCommerce SEO Optimization Tutorial
How to Do Cannabis Marketing
How to Do Digital Marketing for Agriculture
What is Adobe Experience Manager?
What is Adobe Analytics?
What is Marketo?
Three Types of Subscription Business Models

 

 

==============================================================

Subscribe to our YouTube channel
 
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

==============================================================

Follow us on:

While you're at it, check out our blogs.

===========================================================


Magento 2 Upgrade (Adobe Commerce) Guide - Best Practices, Frequency & Cost

Magento 2 Upgrade (Adobe Commerce) Guide - Best Practices, Frequency & Cost

November 25, 2022

IWD Agency - Visit Our Website
Contact Us:  hi@iwdagency.com

Blog Post
Marketing Services

 

In this episode, we go over all you need to know about Adobe Commerce (Magento) upgrades.

 

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BOOKMARKS:

00:00 - Adobe Commerce (Magento) Upgrade
00:50 - How Often You Need to Upgrade
01:46 - Going from Magento 1 to Magento 2
03:19 - How to Estimate Your Upgrade Costs
05:08 - Process of Upgrading at IWD Agency
08:14 - Adobe Commerce Security Patches

 

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Other eCommerce Resources:

 

Proven Metrics for Your eCommerce Success Using AOV & CRO
The Insane Growth of Figma
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
Walmart Shares eCommerce Technologies with Adobe Commerce
What is Adobe Experience Manager?
Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)

 

 

==============================================================

Subscribe to our YouTube channel
 
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

==============================================================

Follow us on:

While you're at it, check out our blogs.

===========================================================


The Insane Growth of Figma from Startup to $20 Billion Exit

The Insane Growth of Figma from Startup to $20 Billion Exit

October 15, 2022

IWD Agency - Visit Our Website
Contact Us:  hi@iwdagency.com

Blog Post
Marketing Services

 

Most people aren't that gifted in the design department.

For them, Figma has been the guiding light; and well, in that process, became a $20 billion company.

In this episode, we're going to take you along Dylan's journey from taking Figma from a little startup to one of the biggest names in the world.

 

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BOOKMARKS:

00:00 - The Insane Growth of Figma
00:36 - How Figma Started
01:49 - Figma Begins to Expand
02:45 - Figma Launch
03:04 - Figma Community
03:58 - Figma's Journey to Monetization
05:45 - The Pandemic's Effect on Figma's Growth
06:51 - Figma Becomes a Threat to Adobe
09:02 - Adobe Announces Deal to Buy Figma
09:41 - What This Means for Figma's Future

 

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Other eCommerce Resources:

 

The Rise & Fall of Peloton
The Rise & Fall of AllBirds
Shein's INSANE Growth
Email Marketing Tips for Your eCommerce Business
eCommerce SEO Optimization Tutorial
How to Do Digital Marketing for Agriculture?
How to Do Cannabis Marketing?

 

 

==============================================================

Subscribe to our YouTube channel
 
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

==============================================================

Follow us on:

While you're at it, check out our blogs.

===========================================================


The Rise and Fall of Peloton

The Rise and Fall of Peloton

October 5, 2022

IWD Agency - Visit Our Website
Contact Us:  hi@iwdagency.com

Blog Post
Marketing Services

 

A few years ago, you couldn't talk about at home fitness without the word peloton coming up in the conversation.

That's because Peloton was a whole revolution.

The company seemingly popped up out of nowhere at the right time and got so successful that it made its way to an unbelievable $607 million revenue.

But if you think about it right now, it'll just feel like a distant memory, even though it wasn't.

In this episode, we're going to be talking about the insane rise and fall of Peloton.

 

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BOOKMARKS:

00:00 - The Rise & Fall of Peloton
00:29 - How Peloton First Started
01:33 - Founders of Peloton
01:42 - Initial Funding
02:33 - Peloton's Promising Beginnings
03:06 - Peloton's Success Fueled by the Pandemic
03:58 - Improving on Existing Business Model
04:17 - Peloton Subscription Plans
05:11 - Peloton's Downfall
05:49 - Safety Issues and Tragedy
06:57 - Sales Drop
07:53 - Employee Layoffs and CEO replacement
08:47 - Other Factors that Lead Peloton's Downfall
10:24 - Lessons from Peloton's Story

 

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Other eCommerce Resources:

 

eCommerce SEO Optimization Tutorial
Pre-COVID eCommerce Trends
Post COVID eCommerce Trends
How to Do Digital Marketing for Agriculture?
How to Do Cannabis Marketing?
Top 6 Marketing Tricks Using TikTok for Your Business
What is Adobe Analytics?

 

 

==============================================================

Subscribe to our YouTube channel
 
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

==============================================================

Follow us on:

While you're at it, check out our blogs.

===========================================================


The Rise & Fall of AllBirds

The Rise & Fall of AllBirds

September 27, 2022

IWD Agency - Visit Our Website
Contact Us:  hi@iwdagency.com

Blog Post
Marketing Services

 

At its peak, AllBirds represented a brand that could potentially dominate the footwear market while also being eco-friendly.

But somewhere along the line, it all fell apart. So, what really happened?

How did AllBirds go from being one of the brightest prospects in the fashion industry to a potential Silicon Valley failure? Let’s take a look.

 

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BOOKMARKS:

00:00 - The Rise & Fall of AllBirds
00:42 - How AllBirds First Started
01:15 - Tim Brown Looks to New Zealand's Wool Industry for Product Material
01:44 - Kickstarter Campaign
02:18 - AllBirds' Launch with Tim Brown and Joey Zwillinger as Founders
03:50 - Major Problems - The Fall of AllBirds
05:24 - Quality Issues and Negative Reviews
06:24 - Further Losses in Stock and Company Value
08:15 - AllBirds' Recent Standing and Future Outlook

 

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Other eCommerce Resources:

 

eCommerce SEO Optimization Tutorial
Pre-COVID eCommerce Trends
Post COVID eCommerce Trends
How to Do Digital Marketing for Agriculture?
How to Do Cannabis Marketing?
Top 6 Marketing Tricks Using TikTok for Your Business
What is Adobe Analytics?

 

 

==============================================================

Subscribe to our YouTube channel
 
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

==============================================================

Follow us on:

While you're at it, check out our blogs.

===========================================================


Email Marketing Tips for Your eCommerce Business

Email Marketing Tips for Your eCommerce Business

September 16, 2022

IWD Agency - Visit Our Website
Contact Us:  hi@iwdagency.com

Blog Post
Marketing Services

 

When it comes to email marketing, you’re probably aware that there are about a million different ways you can ensure everything from the best open rate to the most conversions.

Avoid the confusion, and start your email marketing campaign with these tips in mind!

 

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BOOKMARKS:

00:00 - Email Marketing Tips
00:23 - Take a Look at the Numbers - IWD Client Success
01:21 - The Five Most Important Metrics to Monitor
02:52 - Create Different Emails for Each Segment
03:47 - Monitor the Success of Your Campaigns
04:26 - Stay Flexible with Your Emails

 

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Other eCommerce Resources:

 

How to Do Cannabis Marketing in 2021?
What is Adobe Experience Manager?
What is Adobe Analytics?
Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)
What is Marketo?
Three Types of Subscription Business Models
Trending Products in eCommerce
The Best PayPal POS System for Your Store
TikTok Marketing for Your Business
Could You 10X Your Margins by Accepting Bitcoin?

 

 

==============================================================

Subscribe to our YouTube channel
 
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

==============================================================

Follow us on:

While you're at it, check out our blogs.

===========================================================


The Rise of Shein - Beating H&M, Zara, & now Amazon!

The Rise of Shein - Beating H&M, Zara, & now Amazon!

August 24, 2022

IWD Agency - Visit Our Website
Contact Us:  hi@iwdagency.com

Blog Post
Marketing Services

 

In the last few years, Shein has gone on to dominate the world of fast fashion like no other.

With hundreds of new clothes being added to the site every single day at the cheapest rates you can ever imagine, it’s no surprise that the $100 billion dollar company is now Gen-Z’s favorite place to shop.

How did it all happen? We're going over the amazing rise of Shein!

 

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BOOKMARKS:

00:00 - The Amazing Rise of Shein
00:38 - How Shein Started
01:29 - Shein's Digital Marketing & Social Media Use
02:32 - Shein App Algorithm & Marketing Strategies
03:13 - Shein Manufacturing and Production Process
04:31 - Shein VS. Other Fast Fashion Brands
05:52 - Shein During the COVID-19 Pandemic
06:29 - Shein VS. Amazon
07:01 - Shein International Sales and Success
07:33 - What the Future Looks Like for Shein

 

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Other eCommerce Resources:

 

eCommerce SEO Optimization Tutorial
Pre-COVID eCommerce Trends
Post COVID eCommerce Trends
How to Do Digital Marketing for Agriculture?
How to Do Cannabis Marketing?
Top 6 Marketing Tricks Using TikTok for Your Business
What is Adobe Analytics?

 

 

==============================================================

Subscribe to our YouTube channel
 
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

==============================================================

Follow us on:

While you're at it, check out our blogs.

===========================================================


Shopify Plus VS. Adobe Commerce (powered by Magento) - Feature Comparison 2022

Shopify Plus VS. Adobe Commerce (powered by Magento) - Feature Comparison 2022

May 30, 2022

IWD Agency - Visit Our Website
Contact Us:  hi@iwdagency.com

Blog Post
Marketing Services

 

Unsure about which ecommerce platform to choose?

In this episode, we go over the main differences and selling points of Adobe Commerce (powered by Magento) and Shopify Plus, so you can decide which one fits your business needs best.

 

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BOOKMARKS:

00:47 - Pricing
01:16 - Ease of Use
01:44 - Automatic Upgrades and Patches
02:12 - Technology (programming language)
03:06 - Customization
03:39 - Unlimited Products
04:08 - Manage Multiple Stores under one Admin Panel
05:05 - Inventory Management
05:25 - International Sales
05:55 - Progressive Web Application (PWA)
06:13 - Artificial Intelligence Search (Adobe Sensei)
06:51 - Product & Catalog Functionality
07:34 - Product Attributes
08:04 - Layered Navigation (Category Filters)
08:39 - Color Swatches
09:02 - Visual Merchandising
09:23 - Product Recommendations
09:50 - Built-in Promotions Engine
10:14 - Advanced SEO Capabilities & Customization
10:37 - B2B Features
10:57 - Handling Multiple Stores
11:05 - Pricing Per Customer Group
11:21 - Tier Pricing 11:28 - Requisition List
11:39 - B2B Quote & Approval Process
12:04 - Manage Teams & Hierarchy
12:22 - Custom Catalogs
12:38 - Order via CSV File
12:53 - Assigning Sales Representatives
13:10 - Store Credit
13:24 - Manage Quote Requests & Pricing Terms

 

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Other eCommerce Resources:

 

Magento Open Source VS. Adobe Commerce
Shopify VS. Volusion
Shopify VS. Squarespace
Shopify VS. Etsy
Shopify VS. Amazon
Bigcommerce VS. Woocommerce
Adobe Commerce VS. Bigcommerce
Adobe Commerce VS. Woocommerce
Shopify VS. Bigcommerce
Shopify VS. Woocommerce

 

==============================================================

Subscribe to our YouTube channel
 
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

==============================================================

Follow us on:

While you're at it, check out our blogs.

===========================================================


Top 5 SEO Tips for 2022: Skyrocket Your eCommerce Traffic (Shopify, Magento, BigCommerce,  WooCommerce)

Top 5 SEO Tips for 2022: Skyrocket Your eCommerce Traffic (Shopify, Magento, BigCommerce, WooCommerce)

March 28, 2022

IWD Agency - Visit Our Website
Contact Us:  hi@iwdagency.com

Blog Post
Marketing Services

 

We're happy to share our recommended eCommerce SEO techniques!

By sticking to these principles, we were able to grow our client's organic traffic by over 4000% last year, and increase their revenue by 500%.

Be sure to try them out!

 

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BOOKMARKS:

 

00:00 - 5 eCommerce SEO Tips
00:44 - On-Page & Off-Page Optimization
01:54 - 1. Know Your Keywords
03:06 - 2. Optimize Your Site for the Keywords You Want to Rank for
04:05 - 3. Write Blog Posts
05:34 - 4. Create Partnerships
06:12 - 5. Help a Reporter Out (HARO)

 

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Other eCommerce Resources:

 

10 Best Adobe Commerce B2B Features
Walmart Shares eCommerce Technologies with Adobe Commerce
What is Adobe Experience Manager?
What is Adobe Analytics?
Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)
What is Marketo?
The Best PayPal POS System for Your Store
How to Do Digital Marketing for Agriculture
Pre-Covid eCommerce Trends that Are Here to Stay
How to Optimize Your WooCommerce Checkout Process

==============================================================

Subscribe to our YouTube channel
 
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

==============================================================

Follow us on:

While you're at it, check out our blogs.

===========================================================


Adobe Commerce (Magento) - Open Source VS Commerce

Adobe Commerce (Magento) - Open Source VS Commerce

February 7, 2022

IWD Agency - Visit Our Website
Contact Us:  hi@iwdagency.com

Blog Post
Marketing Services

 

In this episode, we dive into the differences between the open source and commerce versions of Adobe Commerce (Magento).

Stay tuned and find out which version offers the features that fit your needs!

Optimize your checkout with Dominate: https://www.dominate.co/

 

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BOOKMARKS:

 

00:00 - Open Source vs Commerce
00:47 - Main Features in Both Versions
04:35 - Added Features in Adobe Commerce
06:37 - Shared Product/Catalog Functionality in Both Versions
08:07 - Product/Catalog Functionality Only in Commerce
08:42 - B2B Functionality in Both Versions
09:15 - B2B Functionality Only in Commerce
09:39 - Marketing Functionality in Both Versions
10:23 - Marketing Functionality Only in Commerce
10:55 - Adobe Commerce Hosted Cloud
11:14 - Technical Support

 

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Other eCommerce Resources:

 

10 Best Adobe Commerce B2B Features
Walmart Shares eCommerce Technologies with Adobe Commerce
What is Adobe Experience Manager?
What is Adobe Analytics?
Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)
What is Marketo?
The Best PayPal POS System for Your Store
How to Do Digital Marketing for Agriculture
Pre-Covid eCommerce Trends that Are Here to Stay

==============================================================

Subscribe to our YouTube channel
 
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

==============================================================

Follow us on:

While you're at it, check out our blogs.

===========================================================


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