Want to learn about cutting-edge products and strategies that move the needle for eCommerce? We cover topics from the major eCommerce platforms such as Magento, Shopify, and BigCommerce. Want to discover how to drive online revenue gains and increase business efficiency? If so, The eCommerce Playbook is for you! The eCommerce Playbook illuminates the latest trends, products, and strategies in the world of eCommerce.
Episodes
Wednesday Sep 13, 2023
Wednesday Sep 13, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
The B2B landscape is definitely changing, and the numbers show that an online presence is no longer optional if you want to stay on top of your game.
In this episode, Joe takes us over the most recent studies on B2B ecommerce, its continued growth, and the trending approaches to make the most of your ecommerce online store.
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Bookmarks:
00:00 - B2B Ecommerce Strategies in 2023
00:45 - Reasons Why the B2B Landscape is Changing
01:26 - What Millennials and Gen Z Expect in Their Ecommerce Experience
02:13 - Ecommerce Continued Growth
03:00 - Online VS Offline Sales
03:10 - B2B Revenue from Online Sales
03:24 - Offline Sales Still Matter: Considering a Hybrid Approach
04:18 - Industry Spotlight: US Manufacturers in Ecommerce
04:37 - B2B Wholesalers and Manufacturers Digital Presence
05:06 - Trending Ecommerce Features to Invest in
05:43 - Personalization in B2B Ecommerce
06:43 - Proven Conversion Rate Optimization Tactics
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Other eCommerce Resources:
Shopify New Features 2023
Steve Jobs' True Vision for the Internet | PWA Simplified
Adobe Commerce B2B eCommerce Features for wholesalers, distributors & manufacturers
eCommerce Website Success with Adobe Commerce: Helly Hansen Review
Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review
What is B2B Commerce?
Online B2B Marketing Strategies for 2023
How to Find Low Competition Keywords with High Traffic
Adobe Analytics Pricing
Top 10 Features of Adobe Analytics
Adobe Analytics VS Google Analytics 4
Top SEO Trends of 2023
Adobe Firefly Release and Features for Ecommerce
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Thursday Sep 07, 2023
Thursday Sep 07, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
If you're someone who's heard of the term Progressive Web Apps (PWA) and want to know how it might affect your business, but you don't necessarily need a full techie breakdown, then this is the video for you.
Let's take a look at how PWA came about, and some of the companies that have been successfully using the technology to increase revenue through a lot of really interesting use cases!
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Bookmarks:
00:00 - Progressive Web Apps - PWA presented by Steve Jobs
01:27 - The History of Progressive Web Apps
03:20 - PWA is Born!
04:49 - What Actually is PWA? Defining Characteristics
06:33 - Companies Winning the PWA Game
09:27 - Conclusion: PWA is Here to Stay
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Other eCommerce Resources:
Adobe Commerce B2B eCommerce Features for wholesalers, distributors & manufacturers
eCommerce Website Success with Adobe Commerce: Helly Hansen Review
Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review
What is B2B Commerce?
Online B2B Marketing Strategies for 2023
How to Find Low Competition Keywords with High Traffic
Adobe Analytics Pricing
Top 10 Features of Adobe Analytics
Adobe Analytics VS Google Analytics 4
Top SEO Trends of 2023
Adobe Firefly Release and Features for Ecommerce
SEMRush Tutorial for SEO
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Friday Jul 21, 2023
Friday Jul 21, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Wondering why name brand companies choose Adobe Commerce as their eCommerce platform?
Look no further than Helly Hansen!
In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-converting online experience.
==============================================================
Bookmarks:
00:00 - Adobe Commerce for eCommerce Companies
00:13 - Helly Hansen Overview
00:36 - Adobe Commerce Store Views
00:56 - Store View Switcher for International Sales
01:34 - Utilizing Store Views for SEO
03:08 - Search Functionality and Search Tools
04:20 - Stationary Product Configurator (Lorin's Favorite)
04:36 - Fit Finder Tool
05:34 - Customer Reviews with Yotpo
06:30 - Category Recommendations
06:57 - Shopping Cart
07:45 - PWA (Progressive Web App)
08:23 - Blog Strategy: Utilizing Different Blog Versions
09:57 - SEO: Branded Terms and Title Tags
==============================================================
Other eCommerce Resources:
Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review
What is B2B Commerce?
Online B2B Marketing Strategies for 2023
How to Find Low Competition Keywords with High Traffic
Adobe Analytics Pricing
Top 10 Features of Adobe Analytics
Adobe Analytics VS Google Analytics 4
Top SEO Trends of 2023
Adobe Firefly Release and Features for Ecommerce
SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Wondering why name brand companies choose Adobe Commerce as their eCommerce platform?
Look no further than Wilson!
In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-converting online experience..
==============================================================
Bookmarks:
00:00 - Adobe Commerce for B2B Companies
01:11 - Wilson's Ecommerce Suite of Tools
01:26 - Using the Entire Adobe Suite: Seamless Integration Across Tools
02:29 - Multiple Store Views and Using Functionality Across Different Stores
03:47 - Yes, You Can Hide Your Prices
04:18 - Product Customizations
05:50 - Different Types of Products Available Out of the Box
06:36 - Search Functionality
07:58 - Corrected Misspellings and Synonyms
08:56 - Attribution Level
09:28 - Color Swatches
09:41 - Layered Navigation
10:07 - Configurable Products
10:46 - UX: Utilizing Above the Fold Content
11:26 - UX: Product Tabs, Mobile Optimization
11:39 - Checkout Process
Check out the blog post here:
https://www.iwdagency.com/blogs/news/magento-websites-wilson-sporting-goods
==============================================================
Other eCommerce Resources:
What is B2B Commerce?
Online B2B Marketing Strategies for 2023
How to Find Low Competition Keywords with High Traffic
Adobe Analytics Pricing
Top 10 Features of Adobe Analytics
Adobe Analytics VS Google Analytics 4
Top SEO Trends of 2023
Adobe Firefly Release and Features for Ecommerce
SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
In this episode we go over some of the key features of B2B ecommerce, and why, if you haven't already, you should definitely get your B2B store online!
==============================================================
Bookmarks:
00:00 - What is B2B Commerce?
01:06 - B2B Companies Going Online
01:46 - The Benefits of Launching Your B2B eCommerce Store
02:49 - Customizations and Features that Help B2B Online Transactions
03:47 - Yes, You Can Hide Your Prices
04:19 - Approval Process and Customer Segmentation
05:16 - SEO for B2B eCommerce
07:23 - B2B eCommerce Growth Rate
And check out our blog post on the topic for more information:
https://www.iwdagency.com/blogs/news/what-is-b2b-ecommerce
==============================================================
Other eCommerce Resources:
How to Find Low Competition Keywords with High Traffic
Adobe Analytics Pricing
Top 10 Features of Adobe Analytics
Adobe Analytics VS Google Analytics 4
Top SEO Trends of 2023
Adobe Firefly Release and Features for Ecommerce
SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Monday Jul 03, 2023
Monday Jul 03, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
B2B marketing companies need to understand what strategies make the most sense online for their companies.
Far too many make the mistake of trying to reach their ambitious marketing goals by following the same paths their B2C counterparts take.
In this episode, the team covers what works best for B2B companies looking to attract customers in 2023.
==============================================================
Bookmarks:
00:00 - Lorin Renames the Show
00:44 - Understand B2B Analytics
4:20 - B2B Email Marketing
6:11 - Content Marketing for B2B Buyers
7:00 - Add Your Entire Inventory to Your Site
10:36 - Google Shopping + Paid Ads
11:31 - Improved Product Pages & Better User Experiences
13:35 - Frictionless Purchase Processes
15:21 - Artificial Intelligence
Check out the blog post for more info:
https://iwdagency.com/blogs/news/B2B-eCommerce-Strategies
==============================================================
Other eCommerce Resources:
Adobe Analytics Pricing
Top 10 Features of Adobe Analytics
Adobe Analytics VS Google Analytics 4
Top SEO Trends of 2023
Adobe Firefly Release and Features for Ecommerce
SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Tuesday May 30, 2023
Tuesday May 30, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Keywords that get tons of traffic but don't have a lot of competition are the Holy Grail of SEO.
Find one of these and you could draw thousands of visitors to your site overnight.
Sound too good to be true? Well, it is...kind of.
In this episode, John shows you the only real way to find low-competition, high-traffic keywords. But don't worry, it's still pretty easy.
==============================================================
Bookmarks:
00:00 - How to Find Low Competition Keywords
00:31 - Why I Don't Recommend This Approach
01:03 - The One Time It Makes Sense to Go After "Low Competition" Keywords
2:18 - The Only Actual Way to Get "Low Competition" Keywords for Long-Term Organic Growth
2:50 - Here's How Easy This Is
Here's how we recommend you ACTUALLY do keyword research: https://www.iwdagency.com/blogs/news/ecommerce-keyword-research
==============================================================
Other eCommerce Resources:
Adobe Analytics Pricing
Top 10 Features of Adobe Analytics
Adobe Analytics VS Google Analytics 4
Top SEO Trends of 2023
Adobe Firefly Release and Features for Ecommerce
SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Monday May 22, 2023
Monday May 22, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Considering Adobe Analytics for your eCommerce store?
In this episode, we talk about how it's priced, so you can better estimate the cost (and savings) of adding it to your tools.
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Bookmarks:
00:00 - Cost of Adobe Analytics
00:27 - Starting Prices
01:10 - Top Reasons to Use Adobe Analytics: Why the Price Tag is Worth It
02:39 - Adobe Sensei - Leveraging AI in Web Analytics
==============================================================
Top 10 Features of Adobe Analytics
Adobe Analytics VS Google Analytics 4
Top SEO Trends of 2023
Adobe Firefly Release and Features for Ecommerce
SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Monday May 15, 2023
Monday May 15, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Are Adobe Analytics's features perfect for your business?
We dive into the top 10 reasons this analytics platform is one of the most powerful options on the market.
But is it good enough to replace Google Analytics?
==============================================================
Bookmarks:
00:00 - Top 10 Features of Adobe Analytics
00:27 - 1. Real-Time Data Processing
01:31 - 2. Ease of Sharing Reports and Data Across Teams
02:26 - 3. Segmentation Made Highly Customizable
03:11 - Should You Replace Google Analytics 4 with Adobe Analytics?
04:54 - 4. Calculated Metrics
05:41 - 5. Freeform Tables
06:24 - User Interface: Google Analytics VS Adobe Analytics
07:40 - 6. Flow Reports & Visualizations
08:37 - 7. Fallout Reports
10:30 - 8. Latency Analysis with Cohort Tables
12:24 - 9. AI Features: Anomaly Detection
14:56 - 10. Attribution Models
16:27 - Bonus Point: Seamless Integration
17:36 - Which Companies Can Benefit from Adobe Analytics?
18:21 - Adobe Analytics Pricing
==============================================================
Adobe Analytics VS Google Analytics 4
Top SEO Trends of 2023
Adobe Firefly Release and Features for Ecommerce
SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Wednesday May 03, 2023
Wednesday May 03, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
When it comes to optimizing your ecommerce strategy, there is no doubt you need an analytics platform on your side.
Need help picking the right one for you?
In this episode, we go over the main differences between Adobe Analytics, and Google Analytics 4.
==============================================================
Bookmarks:
00:00 - Intro
00:17 - What You Want from Your Analytics Platform
00:36 - The End of Universal Analytics
01:08 - Differences in Data Collection
02:00 - GA4: Event-Based Tracking
02:19 - Reporting: How Your Data Shows Up, and What You Can Do With it
03:27 - The Learning Curve
04:13 - Adobe Analytics: Page-View Approach to Tracking
05:12 - Segmentation Support
06:16 - Attribution
07:18 - Pricing Difference
08:22 - Adobe Analytics Integration in Other Adobe Tools
==============================================================
SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================