Want to learn about cutting-edge products and strategies that move the needle for eCommerce? We cover topics from the major eCommerce platforms such as Magento, Shopify, and BigCommerce. Want to discover how to drive online revenue gains and increase business efficiency? If so, The eCommerce Playbook is for you! The eCommerce Playbook illuminates the latest trends, products, and strategies in the world of eCommerce.
Episodes
Wednesday May 03, 2023
Wednesday May 03, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
When it comes to optimizing your ecommerce strategy, there is no doubt you need an analytics platform on your side.
Need help picking the right one for you?
In this episode, we go over the main differences between Adobe Analytics, and Google Analytics 4.
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Bookmarks:
00:00 - Intro
00:17 - What You Want from Your Analytics Platform
00:36 - The End of Universal Analytics
01:08 - Differences in Data Collection
02:00 - GA4: Event-Based Tracking
02:19 - Reporting: How Your Data Shows Up, and What You Can Do With it
03:27 - The Learning Curve
04:13 - Adobe Analytics: Page-View Approach to Tracking
05:12 - Segmentation Support
06:16 - Attribution
07:18 - Pricing Difference
08:22 - Adobe Analytics Integration in Other Adobe Tools
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SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Friday Apr 28, 2023
Friday Apr 28, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Going into 2023, it is getting more and more important to level up your SEO game, as it gets increasingly difficult to get a high-ranking spot in Google and other search engines.
In this episode, John takes us through the top SEO priorities to consider in 2023, while explaining the reasons behind them.
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Bookmarks:
00:00 - Intro
00:31 - 1. Organic Traffic Still Beats Paid Ads
02:21 - 2. AI Features in SEO
04:02 - 3. Produce Video Content
06:40 - 4. Author Authority Ranking
08:39 - 5. E-E-A-T in SEO - New "E" for Experience
11:13 - 6. Improved Content for Product Descriptions
13:36 - 7. Zero Click Traffic - Still a Problem!
15:54 - 8. Take Up Your Space on Google Shopping
16:59 - 9. Backlinks Are Here to Stay
19:38 - 10. Rethinking Google Algorithm Changes
==============================================================
SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Monday Apr 24, 2023
Monday Apr 24, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Adobe Firefly, the new generative AI tool is definitely about to become the ultimate game changer for eCommerce companies.
Here's how you can make use of these new features to improve your eCommerce presence!
==============================================================
Bookmarks:
00:00 - Video Starts
01:00 - Firefly as a Creative Tool
01:26 - Product Photography
03:20 - Product Markups
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SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Sunday Apr 09, 2023
Sunday Apr 09, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
SEMRush is one the top SEO platforms to track and measure key metrics of your site's traffic.
In this episode, John takes us through the main numbers we need to account for, and how we can learn from our competitors' strategies to our benefit.
==============================================================
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Friday Apr 07, 2023
Friday Apr 07, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Getting to know your way around SEO?
Or have you seen the same list of tips shared in every other video?
Here's our list of top underrated tips to optimize your SEO strategy right away!
Check out the blog post here: https://www.iwdagency.com/blogs/news/how-to-use-ahrefs
==============================================================
BOOKMARKS:
00:00 - Top eCommerce SEO Tips
01:11 - 1. When to Leave Your Company Name Out of Your Title Tags
06:21 - 2. Do Not Reinvent the Wheel
08:28 - 3. Create the Most Specific Category Pages Possible
11:32 - 4. Make Use of High Impressions with Low Clicks
13:38 - 5. Optimize Your Product Descriptions
17:54 - 6. Use Lots and Lots of Blogs
20:15 - 7. Strategically Target Your Content
22:44 - 8. Differentiating the Intentions Behind Your Keywords
27:02 - 9. Make Use of Listicles
33:16 - 10. Bonus Tip!
==============================================================
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Thursday Apr 06, 2023
Thursday Apr 06, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Ahrefs is one the top SEO platforms to track and measure key metrics of your site's traffic.
In this episode, John takes us through the main numbers we need to account for, and how we can learn from our competitors' strategies to our benefit.
Check out the blog post here: https://www.iwdagency.com/blogs/news/how-to-use-ahrefs
==============================================================
BOOKMARKS:
00:00 - Intro
00:52 - Main Dashboard
01:22 - DR and UR
2:23 - Quick Look at Backlinks
03:17 - Keywords and Traffic
04:42 - Paid Search (Who Cares?)
05:00 - What You MUST Know About Keywords (REALLY IMPORTANT!!!)
06:31 - The Rest of the Keyword Report (...still pretty important)
09:39 - Internal Backlinks - DO NOT Ignore These!!!
12:29 - One of My Favorite eCom "Tricks" for Ranking Category Pages
13:46 - How to Find Relevant Competitor Blog Posts
==============================================================
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Wednesday Apr 05, 2023
Wednesday Apr 05, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Adobe's new generative AI tool is here!
Here's all you need to know about the new features from Adobe Firefly; and how you can use it to optimize your creative workflows.
==============================================================
BOOKMARKS:
00:00 - Sign up for Adobe Firefly
00:48 - Text to Prompt
01:08 - Content Authenticity Check
01:21 - Amazing UI Styles Built-In
01:46 - Astounding Video Edits
01:57 - Quickly Create Ads
02:44 - 3D Modeling
03:12 - Portrait Editor
==============================================================
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
ChatGPT is a cutting-edge technology that has taken the world by storm.
In this episode, we explore how it can revolutionize the way businesses operate in the ecommerce space, and the limitations you'll need to keep in mind when using it.
Join us as we dive into ecommerce applications of ChatGPT, while our resident SEO wizard, John, proves he's still irreplaceable.
==============================================================
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Thursday Dec 29, 2022
Thursday Dec 29, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Going into 2023, there are several trends in ecommerce to watch out for.
Check out our top recommended solutions, that are bound to improve your customers' shopping experiences, and drive engagement with your brand.
==============================================================
BOOKMARKS:
00:00 - eCommerce Trends
00:24 - BOPIS (Buy Online Pick-up In-Store)
01:12 - AI and Machine Learning in eCommerce: Search Functionality, Related Products, and AI Generated Photography
02:36 - Social Media Shopping
03:15 - User Generated Content
03:36 - Omnichannel Shopping Experiences
04:03 - Trends in Personalization
05:08 - Customer Demographics
05:45 - Blockchain based Payment Options
06:18 - Live Stream Purchases
07:03 - Automated Customer Service Experience
08:37 - Voice Commerce
19:18 - Augmented Reality (AR) in eCommerce
10:10 - Subscription Services
11:11 - ADA Compliance, Web Accessibility
12:02 - Gamification in eCommerce
==============================================================
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
Walmart Shares eCommerce Technologies with Adobe Commerce
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
Wondering what goes into the process of designing an ecommerce store?
In this episode, we discuss all the steps you can expect, working with an ecommerce agency.
Here's how we build for high conversions!
==============================================================
BOOKMARKS:
00:00 - Designing a High Converting eCommerce Store
00:50 - Onboarding Call
01:11 - Client Questionnaire
01:38 - Choosing the Right Platform
02:37 - Product Types, Product Configuration
03:05 - Brand Style Guides and Alternative Solutions
04:32 - Competitor Analysis: Direct & In-Direct Competitors
05:08 - Customer Demographics
05:26 - Product Catalogs, Product Pages, Category Pages
05:47 - Designing for eCommerce: Functional Design
06:21 - Low-Fidelity Wireframes and User Experience (UX)
09:27 - Design Process
12:13 - Product Configurations, Extensions, and Customization
13:05 - Designing for Mobile & Desktop
13:40 - Client Feedback and Revisions
14:48 - Going into the Development Stage
15:52 - Responsive Design: Design Breakpoints
16:35 - Quality Assurance (QA) and Testing
17:40 - Delivering to the Client, Going Live
18:20 - Site Optimization
==============================================================
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
Adobe Commerce: Open Source VS. Commerce
Adobe Commerce Pricing
10 Best Adobe Commerce B2B Features
What is Adobe Analytics?
Walmart Shares eCommerce Technologies with Adobe Commerce
What is Adobe Experience Manager?
==============================================================
Subscribe to our YouTube channel
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================
Follow us on:
While you're at it, check out our blogs.
===========================================================