
Want to learn about cutting-edge products and strategies that move the needle for eCommerce? We cover topics from the major eCommerce platforms such as Magento, Shopify, and BigCommerce. Want to discover how to drive online revenue gains and increase business efficiency? If so, The eCommerce Playbook is for you! The eCommerce Playbook illuminates the latest trends, products, and strategies in the world of eCommerce.
Episodes

Wednesday May 03, 2023
Adobe Analytics VS Google Analytics 4
Wednesday May 03, 2023
Wednesday May 03, 2023
IWD Agency - Visit Our Website
Contact Us: hi@iwdagency.com
When it comes to optimizing your ecommerce strategy, there is no doubt you need an analytics platform on your side.
Need help picking the right one for you?
In this episode, we go over the main differences between Adobe Analytics, and Google Analytics 4.
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Bookmarks:
00:00 - Intro
00:17 - What You Want from Your Analytics Platform
00:36 - The End of Universal Analytics
01:08 - Differences in Data Collection
02:00 - GA4: Event-Based Tracking
02:19 - Reporting: How Your Data Shows Up, and What You Can Do With it
03:27 - The Learning Curve
04:13 - Adobe Analytics: Page-View Approach to Tracking
05:12 - Segmentation Support
06:16 - Attribution
07:18 - Pricing Difference
08:22 - Adobe Analytics Integration in Other Adobe Tools
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SEMRush Tutorial for SEO
New Generative AI Tool, Adobe Firefly
SEO Tips for eCommerce Stores - Top 10, That No One Talks About!
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis
How ChatGPT Changed SEO Forever
eCommerce Trends in 2023
Designing a High Converting eCommerce Store with an Agency
What's New in Adobe Commerce 2.4?
Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost
Proven Metrics for Your eCommerce Success Using AOV & CRO
The Rise & Fall of Peloton
Shopify Plus VS. Adobe Commerce
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IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.
On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
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