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Episodes
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
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At its peak, AllBirds represented a brand that could potentially dominate the footwear market while also being eco-friendly.
But somewhere along the line, it all fell apart. So, what really happened?
How did AllBirds go from being one of the brightest prospects in the fashion industry to a potential Silicon Valley failure? Let’s take a look.
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BOOKMARKS:
00:00 - The Rise & Fall of AllBirds
00:42 - How AllBirds First Started
01:15 - Tim Brown Looks to New Zealand's Wool Industry for Product Material
01:44 - Kickstarter Campaign
02:18 - AllBirds' Launch with Tim Brown and Joey Zwillinger as Founders
03:50 - Major Problems - The Fall of AllBirds
05:24 - Quality Issues and Negative Reviews
06:24 - Further Losses in Stock and Company Value
08:15 - AllBirds' Recent Standing and Future Outlook
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Top 6 Marketing Tricks Using TikTok for Your Business
What is Adobe Analytics?
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